Thompson: One of our key openings is one we’re calling the head of products and design. She and Clay Fisher, the Times’ SVP of consumer marketing and revenue, are credited inside the building with professionalizing what had been a “paywall experiment.” The Times led a movement that normalized reader subscriptions for digital news. Then she drilled further into the Times’ already successful digital business. In her time as CRO, she focused on transforming the Times’ ad business with high-profile ventures like the T Brand Studio. Levien is the Times’ first chief operating officer since Janet Robinson held that position in 2004. This won’t be the end of it: Everything is moving, our audience is moving, technology is moving, and we are working hard to make sure the organization is moving too.” A new opportunity and a new shape becomes possible, and we move to the new one.
“We are constantly course-correcting, adjusting as we make progress.
“I think this is probably my third digital reorganization, and I haven’t been here five years yet,” Thompson said. “We are finding that about once every 18 months, there’s some new big strategy statement,” New York Times CEO Mark Thompson told me this week after the announcement of a digital reorganization that included the promotion of CRO Meredith Kopit Levien to EVP and COO, and the elimination of Kinsey Wilson’s EVP of product and technology position. What’s the life cycle of change for a modern news organization? How about 18 months?
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